Being customer centric and hyper targeted, the SEO i.e. Search Engine Optimisation, can bring on monumental benefit by improving organic visibility on search engine which then lead to increase website traffic for better advertisement. Especially an effective SEO strategy can deliver advertiser’s webpage to relevant audience through pertinent search queries. SEO articles are considered as highly important as it helps in indexing pages correctly and in achieving good ranks. Therefore, around 70% of marketers consider SEO for mechanics to be more effective compared to Pay-per-click (PPC).
Benefits of SEO:
- It increases organic discovery and high quality website traffic.
- While evaluating digital marketing channels, many companies consider Return on Investment as most significant benefit of SEO as search engine visibility is directly related with augmented web traffic and enhanced profit.
- Based on created content, speed of website and usability of mobile, Google ranks the websites and ranking on the first page of Google especially heightens credibility among potential clients. Research shows 75% users never move to page two as they utterly trust the algorithm. Therefore, to earn credit and trust ranking via SEO is a must.
- Unlike paid advertisement SEO efforts never stop after working hour instead the content still remains even after a budget runs out. Taking advantage of the 60,000 Google searchers occurring every second, ranking achieved through SEO does 24/7 promotion of website.
- Focus entire marketing funnel: SEO driven content marketing includes a variety of contents types. These target every stage of the marketing funnel. Initially a top of the funnel or middle of the funnel blog post won’t convert and such contents built brands loyalty and awareness. However, these two traits actually lead conversions eventually.
- SEO instead of single audience connects entire target audience.
- SEOoptimizes user experience by let them achieve answers by a single click as this can decide the ranking as well. Thus, it optimizes user experience.
- PPC success also been enhanced by SEO as it boosts brand credibility and provides the customers an additional opportunities to visit website.
Hence, SEO is considered as the key to search visibility as it makes sure of the promotion of brand to anyone by showing the advertisement on page one.