Direct mail marketing is an actual correspondence one sends to customers with the expectation of making them detract from the business. All the mailers need to have is something that identifies one or the business, a source of inspiration (CTA), and a way for the customers to contact one. The rest is up to one. Be as imaginative – or minimal – as one wants.
Why does direct mail marketing work?
On his blog, Neil Patel, entrepreneur, advertiser, and blockbuster creator, laid out a belated take that investigated average return on investment (ROI) through marketing. An analysis showed that direct mail crusades had a higher ROI than paid search and online submission promotions. Direct mail was just 1 percentage point behind online entertainment, the second most notable means of ROI. Other late results also showed that the direct mail reaction rate of 5.3% is higher than the email reaction rate of 0.6%. So why is direct mail, something considered by some to be in decline, still so powerful?
Direct mail is interactive
Since customers actually deal with the mail and often see it before deciding whether to keep it, direct mail in Greenwood, SC can help get more attention in the marketing. Assuming one includes a limited-time special, coupon, or CTA that one hopes they do something with the mailer, for example, bring it to a store or cafe, the customers should keep it.
Receiving letters in the mail can evoke sentimentality about times partners or family members have sent one message. Assuming one wants to trigger a deeper reaction in the recipient, consider adding a personalized touch, such as a transcribed note or tag. Small signals like this can make marketing more vital.
It May have a greater range
Direct mail can also reach a wider audience than electronic advertising if the primary interest group is less inclined to use virtual entertainment or email. This type of marketing can turn certain individuals into potential customers when fully electronic ads would have missed them.